Sustainable Attractiveness Consulting Agency
The Strategy & Consulting division of Agence Alps supports local authorities, destinations, tourist offices and private companies in their strategic decisions regarding attractiveness, positioning and transformation.
It uses two proprietary methodologies, the Attractiveness Model Canvas (territorial diagnosis in 8 dimensions) and the Strategic Diagnostic (360° strategic audit for private actors), as well as LEGO® Serious Play for participatory approaches.
Internationally, this unit conducts strategic consulting and cooperation missions within the framework of UN (No. 695474), EC (No. EX2020D393727) and ADB (No. 183927) accreditations.
Territorial attractiveness
The sustainability of the actions undertaken is a major issue for the economic development of tomorrow, just like the Internet of Things or artificial intelligence.
Renewing our economy is an inevitable step with consequences, but very interesting because it shapes the world of tomorrow.
The Alps agency supports its clients in the implementation of sustainability or sustainable development projects across their entire value chain.
Our role is threefold: to provide the data (what you don't yet see), to structure the options (what you could do), and to facilitate consensus (what you will decide together). The end result: an action plan your team is ready to champion, not a report that gets filed away.
Methods that set us apart
Marketing analysis
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The Alps agency supports you in developing your territorial or business strategy.
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In terms of development and marketing, the agency's expertise is at your service to bring your projects to fruition.
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Whether experiential, operational or territorial, marketing is a very important lever for the agency.
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Analysis, positioning and action plans are our tools to support you.
Brand positioning
USP · editorial charter · 3 key messages · 1 validation session.
For: SMEs · Tourist Offices · Training Organizations · Social and Solidarity Economy
Express Attractiveness Scheme
4-dimensional canvas · 3-hour LEGO® Serious Play workshop · 90-day roadmap.
For: municipalities · local tourist offices
How does the Attractiveness Canvas differ from a traditional marketing audit?
A marketing audit assesses the performance of existing tools and channels. The Attractiveness Canvas analyzes the structural attractiveness of a region or organization, its ability to attract and retain customers. It incorporates dimensions that a marketing audit does not cover: governance, economic and real estate data, territorial competitive dynamics, and stakeholder perceptions. It is an in-depth diagnosis, not a superficial assessment.
Is the Strategic Diagnostic only for large companies?
No. It's designed for SMEs, tour operators, e-commerce businesses, and any private organization seeking a rigorous external analysis of their competitive position. The format is calibrated to produce a useful deliverable in 30 days, without requiring a team of consultants for six months.
Why use LEGO® Serious Play in a serious strategic approach?
Because traditional meetings produce superficial consensus. LEGO® Serious Play® is a certified method used by organizations like NASA, Toyota, and Doctors Without Borders. It's based on a documented observation: building a physical model activates areas of the brain that speech alone doesn't engage, and brings out insights that participants wouldn't have otherwise articulated.
How does an international cooperation mission actually unfold?
Missions are generally awarded through calls for tenders published on the UN (UNGM), EC (PADOR), or ADB portals. Agence Alps responds directly under its accreditation numbers, without intermediaries. For complex consultations, the firm can form a consortium with complementary partners. Once selected, the mission follows a schedule defined by the contracting organization, with contractually agreed deliverables and milestones.
