

#15 Territorial attractiveness: Silence, From the absence of noise to the strategic necessity of the decision-maker
Grégory Pouy put it forcefully: in a century, a decision-maker must now make 22 times more decisions in a single day. This brutal data exposes the cognitive crisis we are going through: permanent hyper-demand. In this context, Silence is no longer a luxury; it is a critical cognitive resource. The territory that values and protects Silence does not only invest in aesthetics, but directly in the performance of its inhabitants. In the Attractiveness Canvas, Silence is at the





















