#45 Who does a territory brand speak to? Seven audiences, three ways to persuade
A territory brand speaks to seven audiences: four per Kotler (1993), three relays. Definitions, a table and a method to balance emotion, proof and credibility.
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Businesses and territories: Agence Alps helps you step back, choose your course and stay on it.
Day-to-day business has a bad habit of taking up all the room. Urgent matters crowd out what really counts, and strategy waits for calmer days that never come. We help you go up one floor, look at the whole picture, then decide. After that, we move forward with you.
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Discover the Marketing 2026 white paper and explore the industry's innovative trends and strategies. This invaluable guide offers essential insights to optimize your campaigns and achieve your goals. Don't miss this opportunity to learn from the experts! Download it now and transform your marketing approach.
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After many years at the head of Tourist Offices and digital solutions management companies, François Veauleger decided to create the company Agence Alps in 2018 to advise economic structures in their development.
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