Digital marketing and sales performance for territories, destinations and organizations

The Marketing & Performance division of Agence Alps deploys acquisition, conversion, and loyalty strategies for local authorities, destinations, tourist offices, and e-commerce businesses. The firm is proficient in traditional SEO and Generative Engine Optimization (GEO), a discipline that enables visibility in search engine results (AI) rankings (ChatGPT, Perplexity, Google AI Overviews), email marketing automation on Brevo, B2B trade marketing, content strategy, and Google Ads campaigns. The integration of Anthropic's Claude API into its audit and automation processes provides a distinct competitive advantage. The firm primarily operates in the Alps, the Indian Ocean, and internationally.

A Precision Strategy

Traditional marketing is often like fishing with a net: casting a wide net in the hope of catching a few prospects. At Alps, we prefer "fishing with a rod" through hyper-segmented and personalized approaches.

Account-Based Marketing (ABM) approach: We create multi-channel campaigns specifically targeting the key accounts you want to win over, offering tailored shopping experiences to decision-makers.
Advanced Segmentation: We don't speak to millions, but to each of your customers as a unique individual ("Segment of One").
Tunnel Optimization: We reverse the traditional funnel to focus on identifying the buying committee and targeted nurturing, thus ensuring high-quality conversion.

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Infrastructure and Security

The Foundations of Trust

We support brands in a variety of ways, tailored to their specific needs. You have the freedom to choose from a wide range of collaborations to boost your social media visibility.

Strategy development: We help you develop a targeted communication plan to reach your priority audiences and tourism industry professionals.
Newsletter campaigns: Thanks to our newsletter database, we reach travel agencies and industry players to maximize your opportunities and expand your customer portfolio.
Events: We organize events to reach your B2B audience in the tourism industry, including receptions, roadshows, workshops and other events.
Auctions: We can set up auctions with travel agencies to boost your sales, offering a turnkey ecosystem including a landing page, registration management and performance tracking.
Educational trips: We plan educational trips for agencies and tour operators, allowing them to discover everything your company or brand has to offer.
Representation: Thanks to our sector expertise, we represent you in the tourism market and improve your communication and sales tools to increase your visibility and attract new travelers.
Media plan: We negotiate the purchase of tourism advertising space to increase your visibility among professionals in the sector.
Training: We offer training solutions to tourism professionals to deepen their knowledge of you and your products.
Digital communication: We manage your online presence to optimize your visibility to B2B and B2C audiences on social networks.
Influencer campaigns: We design and manage campaigns with influencers, bloggers and content creators for B2B and B2C networks.

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Methods that set us apart

SEO / GEO & AI

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Complete organic SEO strategy integrating GEO (Generative Engine Optimization): optimization to be cited by ChatGPT, Perplexity and Google AI Overviews via enhanced semantic structuring, JSON-LD structured data, optimized FAQs and paragraphs responding to AI query patterns.

Includes: Core Web Vitals technical audit, semantic audit, SEO/GEO content plan, Schema.org implementation, AI position and citation tracking.

What is GEO?

When a traveler asks ChatGPT, "Which Alpine destination is best for a family this winter?", the destinations that appear are not chosen at random. They have been structured, schematized, and populated to be understandable by language models. This is what GEO builds—and this is what Alps has been deploying since 2024.

Relationship marketing & automation

Design and deployment of email marketing and automation strategies on Brevo. Includes: audit of the existing list, behavioral and situational segmentation, design of automation journeys (welcome, nurturing, reactivation, abandoned cart), template creation, A/B testing of subject lines, and monthly reporting. Approach: value-driven permission marketing, no promotional spam.

Alps has been using Brevo for its own communications for several years and is listed in the Partners program

Trade marketing & B2B activation

Developing B2B visibility for a destination, brand, or region among industry professionals: tour operators, travel agencies, influencers, and institutional networks. Services include: B2B communication plans, roadshows and workshops, familiarization trips, sales tool production, management of B2B influencer campaigns, and trade media planning.

Covered markets: France · French-speaking Switzerland · Indian Ocean · Southern Africa

Stratégie de contenus & communication

Development and deployment of a multi-channel editorial strategy aligned with SEO/GEO objectives and the decision cycles of target audiences. Includes: editorial audit of existing content, definition of editorial pillars, quarterly calendar, article production (blog posts, white papers, guides), social media strategy, and influencer campaign management.

Alps publishes regular blog articles and a white paper. This editorial capital demonstrates the method

SEO/GEO Destination Audit

Technical, semantic, and geographic audit · 3-level action plan · 3 priority keywords

Tourist Office · Destinations · SMEs

Email Marketing Starter

Audit list · 3 Brevo templates · Welcome automation · 1 newsletter

Tourist Office · Destinations

E-commerce SEO Audit

Island specificities · long tail · tax constraints · export

E-commerce

What is GEO and how is it different from SEO?

Search Engine Optimization (SEO) optimizes for Google Search—the classic 10-link blue results. Generative Engine Optimization (GEO) optimizes for AI search engines—ChatGPT, Perplexity, Google AI Overviews—which synthesize a direct answer rather than displaying links. The two are complementary: good SEO improves GEO, but GEO requires additional specific optimizations (semantic structuring, structured data, FAQs that respond to AI patterns).

Is Brevo suitable for a tourist office or a small structure?

Yes — it's actually the tool we primarily recommend for this profile. Brevo is affordable (free plan up to 300 emails/day), entirely in French, natively GDPR compliant, and powerful enough to handle advanced segmentation and complex automation workflows. Alps has been using it for its own communications for several years.

Does DOM-TOM SEO work with the same techniques as in mainland France?

The technical foundation is the same, but the island's specific characteristics create distinct opportunities and constraints: less intense local competition (more accessible long tail keywords), search queries mixing mainland and local markets, logistical and tax constraints to integrate into content, and export audiences (diaspora, VFR affinity tourism) requiring adapted editorial approaches. It's a niche that Alps has mastered better than anyone else from Réunion Island.

How is AI integrated into your marketing processes?

AI engines are integrated into Agence Alps' automated SEO/GEO audit tool. It analyzes the collected technical and semantic data and generates the strategic narrative of the report. It is also used to orchestrate the eight APIs of the Attractiveness Observatory. AI is not a cosmetic layer at Alps; it is an operational component in several client deliverables.