Tourism marketing is evolving faster than ever. Artificial intelligence is reshaping search engine rankings, post-pandemic traveler behavior has permanently changed, budgets are shrinking, and competition between destinations is intensifying globally.
In this context, tourism professionals—tourism offices, destinations, accommodation providers, and local authorities—need clear guidelines, proven methods, and immediately actionable tools. They need more than just another list of trends copied and pasted from general reports.
This white paper is the result of seven years of working with over 50 tourism organizations in mainland France, its overseas territories, and internationally.
Each recommendation is grounded in real-world projects, field data, and measurable results.
This white paper is for you if…
Interviews → data collection → analysis → report: weeks before the first conclusion.
Strategic Diagnostic 360°
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Public data and customer reviews collected automatically: the diagnostic is ready in minutes, to be explored further with our team.
The application continuously queries multiple sources and projects them into the AMC grid.
Multiple data sources,
an interpretation grid
INPI
BODACC
INSEE
Customer reviews
SD360 score
LEVEL 1
La synthèse
Thesis, key issues and action plan at a glance.
The 30 frameworks
Business Model Canvas, Porter, SWOT, value chain, financial health…
LEVEL 3
The exports
PDF, Word and Excel report, ready to share.
Designed for those accountable for attractiveness
Business owners & buyers
Assess a company, your own or one you are taking over, on objective grounds.
Accountants & advisors
Produce a professional diagnostic in minutes for every client.
Project founders & non-profits
Build a business plan or a non-profit project and prepare its funding.
Prices
DISCOVERY
Free
One diagnostic, the key parts of the report
FULL DIAGNOSTIC
€490 excl. VAT
One company, all chapters and exports
PRO
€290 excl. VAT / month
or €2,900 excl. VAT / year · 10 diagnostics/month + exports
GUIDED
On quotation
Guided diagnostic, results presented by our team
Prix HT — TVA 20% ajoutée au paiement
THE MOST CHOSEN
What you will discover — The 9 chapters
What is the SD360?
The Strategic Diagnostic 360° is an online tool developed by Agence Alps: starting from a company name, it combines public data (INPI, BODACC, INSEE), customer reviews and artificial intelligence to produce a complete diagnostic across 30 strategic frameworks.
How does the SD360 differ from a traditional strategic audit?
Transition from the 4P model to the SAVE model (Solution, Access, Value, Education) to meet complex customer needs and create value.
What data does the SD360 use?
A shift from an experience economy to a transformation economy, where travel becomes a tool for personal development and sustainable change.
Does the SD360 replace consulting support?
Strategies to make tourism promises tangible and memorable, by scripting highlights and mastering positive and negative indicators.
How can I test the SD360 on my company?
By creating a free account at sd360.agencealps.com: the Discovery plan gives access to the key parts of the report. If you would like support, you can book a call.