Our areas of action
At Alps agency, we don't just broadcast messages; we build ecosystems of sustainable value. Our philosophy is based on relationship marketing, which aims to identify, establish, and strengthen bonds of trust with your customers to ensure profitable and shared growth. By placing people and data at the heart of our strategy, we transform every interaction into a memorable experience.
An organizational model inspired by major consulting firms.
McKinsey is organized into practices. EY into service lines. Gartner into research domains. Agence Alps is organized into 4 areas of expertise that work together to provide a comprehensive response to territorial and organizational development challenges, from data analysis to marketing activation, from positioning strategy to skills development.
C
Tailored advice
P
Packaged programs
Our 4 areas of expertise
Our proprietary methods
A consulting firm is defined by its methods. Agence Alps has developed and validated three proprietary tools in the field that structure all of our missions: from territorial analysis to strategic co-creation. These tools guarantee the rigor, reproducibility, and quality of our deliverables, regardless of the department involved.
AC
Attractiveness Model Canvas
Méthodologie propriétaire · développée et validée depuis 2018
What it is
An analytical framework that diagnoses the attractiveness of a territory or organization based on eight interdependent dimensions. Inspired by the Business Model Canvas, but entirely redesigned for the challenges of territorial attractiveness, it transforms a vague question—"Are we attractive?"—into a structured, visual, and actionable assessment.
The 8 dimensions analyzed
Offer & Experience
Identity & Brand
Accessibility
Brand awareness & visibility
What it brings you
A 360° view of your attractiveness, blind spots revealed, and priorities for action ranked on objective bases.
Governance
Economic data
Competitive dynamics
Digital performance
To begin
Express Attractiveness Diagnostic
Simplified 4-dimensional canvas.
€790 excl. VAT · 30 days
SD
Strategic Diagnosis
360° strategic audit · for private sector players
What it is
The equivalent of the Canvas, but for private companies. Where the Canvas analyzes the attractiveness of a region, the Strategic Diagnostic examines a company's competitive position: what hinders its performance, and what can accelerate it. A complete strategic audit, delivered in 30 days, without mobilizing an army of consultants for six months.
What the diagnosis covers
Analysis of the competitive position and current positioning
Identifying priority growth drivers
Structured competitive analysis (benchmarking of 3-5 players)
Prioritized and actionable strategic roadmap
For whom
SMEs, tourism operators, e-commerce businesses and developing private structures.
Modality
Customized mission, or 45-minute scoping session to assess the scope.
LSP
LEGO Serious Play
Certified Facilitation · Collective Intelligence
What it is
A globally recognized facilitation method where participants build models with LEGO® bricks to express ideas that are difficult to articulate in words. Far from being a mere gimmick, it's a serious tool used by organizations like NASA, Toyota, and Doctors Without Borders. François Veauleger is a certified facilitator.
Why it works
Building an active model of the brain areas that speech alone does not activate
Everyone contributes equally; no more meetings monopolized by a few voices.
Unspoken issues and latent disagreements emerge without direct confrontation.
When we use it
Participatory diagnostics, co-construction of vision, team seminars, territorial development plans.
Format type
3-hour workshop, up to 12 participants. Included in the Express Attractiveness Scheme
(€1,290).
