Strategic intelligence and studies for businesses and territories
The Intelligence & Research division of Agence Alps produces and markets strategic knowledge as a distinct asset for local authorities, destinations, and businesses. It is based on four complementary activities: the Territorial Attractiveness Observatory, a real-time dashboard powered by eight open data APIs; market research and diagnostics; multi-year development plans; and continuous sector monitoring. This division draws inspiration from the practices of Gartner Research and the McKinsey Global Institute.
Data is the raw material of strategy. But you still need to know how to read it.
Most organizations have access to more data than they process. Visitor traffic, local economic data, competitive benchmarks, digital performance—it all exists, often for free, in open databases. What's lacking is the ability to assemble it, interpret it, and transform it into actionable decisions.
This is precisely what our Intelligence & Research division does: transforming territorial, economic, and sectoral data into strategic intelligence in the form of observatories, formalized studies, development plans, and operational dashboards. Inspired by the practices of Gartner Research and the McKinsey Global Institute, and adapted to the realities of European territories and the Indian Ocean.
Our Intelligence & Research Services
Territorial Attractiveness Observatory
Your territory under constant surveillance. The Agence Alps dashboard aggregates real-time data from 8 open sources to give you a continuous overview of your attractiveness, economic dynamics and digital performance.
Market research & territorial analysis
Structured analysis of the competitive position of a destination, territory or organization: secondary data, 3-5 competitor benchmark, field survey (quali/quanti), territorial SWOT matrix, prioritized recommendations.
Territorial development plan
A multi-year framework document co-created with stakeholders (LEGO® Serious Play workshops, working groups). Defines the strategic vision, development guidelines and operational roadmap over 3 to 5 years.
Sector monitoring & publications
Monitoring service on trends in territorial development, marketing and digital: monthly newsletter, biannual thematic reports, in-depth publications (white papers, blog articles, case studies). Leverages and monetizes the firm's existing editorial assets.
Performance dashboard
Implementation of a complete management system: definition of relevant KPIs and integrations (Brevo, CMS, business tools), real-time dashboard, monthly report with commentary and recommendations.
An observatory powered by 8 open data sources, orchestrated by AI
While most tourism observatories rely on annual surveys and PDF reports, the Alps agency's observatory continuously aggregates quantitative data from eight public APIs and analyzes it using Claude AI to extract an automated strategic narrative. The result: a dynamic dashboard, not a report that will be outdated by the time of its publication.
INSEE
Demographics, local economy, employment, income
DATAtourisme
Tourist offers, accommodations, events
national open data
National data (markets by country)
Google reviews
Digital visibility, search trends, reviews
DVF Cerema
Real estate, transactions, residential appeal
OpenStreetMap
Facilities, accessibility, territorial network
RNA
Community organizations, civic engagement, social and solidarity economy
Weather & Environment Data
Seasonality, natural resources, risks
API-based orchestration with artificial intelligence
Express Attractiveness Diagnostic
Simplified canvas · 15p report · 2 competitor benchmark · 3 priority areas · 1h presentation.
Performance Dashboard
GA4 setup · 5 KPIs · Looker Studio · annotated monthly report.
What is the Attractiveness Model Canvas?
L'Attractiveness Model Canvas est une méthodologie propriétaire développée par Agence Alps en 2018. Il diagnostique l'attractivité d'un territoire ou d'une organisation en 8 dimensions : offre, identité, accessibilité, notoriété, gouvernance, données économiques, dynamiques concurrentielles et performance digitale. Il est déployé dans des dizaines de destinations et collectivités en France et à l'international.
What is the difference between an observatory and a market study?
An observatory is a permanent system: it produces continuously updated data for managing a region. A market study is a one-off deliverable, carried out to answer a specific strategic question—entering a market, repositioning an offering, benchmarking competitors. The two are complementary: the observatory guides, the study makes the decisions.
How much does a territorial development plan cost?
Between €15,000 and €50,000 excluding VAT, depending on the size of the territory, the duration of the mission, and the number of participatory workshops. The Express Attractiveness Diagnostic (€790 excluding VAT) allows for the validation of strategic assumptions before undertaking a full mission; it is often a good starting point.
Are the data used in the Observatory reliable?
Yes. The Alps Observatory relies exclusively on official open data sources (INSEE, Cerema, DATAtourisme, Google). These data are public, regularly updated, and can be cited in your institutional documents. AI is used only for interpretation and storytelling, not for processing the raw data itself.
