This white paper is for you if…
Classical study
Specifications → consultation → field surveys → feedback.
A photograph, frozen on the day of its delivery.
Attractiveness Model Canvas
The data is constantly being refreshed.
The differences are visible, the decisions are made based on the actual state of the territory today.
The application continuously queries multiple sources and projects them into the AMC grid.
Multiple data sources,
an interpretation grid
Offre
Avis
Accès
Concurrence
AMC Score
LEVEL 1
The overall score
Where does the territory stand, at a glance?
LEVEL 2
The dimensions
What factors drive attractiveness upwards or downwards?
LEVEL 3
The field details
To the establishment or point of interest.
Designed for those accountable for attractiveness
Tourist offices
To objectify the performance of the destination in the eyes of the board of directors and socio-professional stakeholders.
Local authorities and inter-municipal bodies
To provide tourism development plans and destination contracts with up-to-date data.
Attractiveness agencies, CRT/ART
Compare the territories within the jurisdiction, prioritize investments.
Prices
DISCOVERY
Free
4 canvas tabs, view only
ONE DESTINATION
€490 excl. VAT
One territory · 16 tabs + exports
PRO
€290 excl. VAT / month
or €2,900 excl. VAT / year · consultants and agencies
GUIDED
On quotation
Express diagnostic or attractiveness audit, results presented by our team
Prix HT — TVA 20% ajoutée au paiement
RECOMMENDED
What is the Attractiveness Model Canvas?
How does the AMC differ from a traditional attractiveness study?
Transition from the 4P model to the SAVE model (Solution, Access, Value, Education) to meet complex customer needs and create value.
What data does the AMC use?
A shift from an experience economy to a transformation economy, where travel becomes a tool for personal development and sustainable change.
Does AMC replace advisory support?
Strategies to make tourism promises tangible and memorable, by scripting highlights and mastering positive and negative indicators.
How can I test the AMC in my territory?
By logging onto the AMC website and creating an account.
To receive assistance, you can request an appointment: the demonstration is done directly on the data of your territory.