Our publications

Chamonix obtient 82/100 d'attractivité globale, mais seulement 50/100 sur le logement. En cause : 76 % de résidences secondaires et un prix médian de 8 420 €/m². Quand un territoire réussit si bien qu'il expulse ceux qui le font fonctionner, les tableaux de bord touristiques classiques ne voient rien venir.

La plupart des diagnostics d'entreprise coûtent cher, prennent des semaines et finissent illisibles. Le Strategic Diagnostic part d'un nom d'entreprise, exécute 18 cadres et rend une recommandation actionnable. Voici comment.

Chamonix affiche 82/100 d'attractivité globale, mais sa Valeur Monétaire plafonne à 38/100. C'est le chiffre que personne ne veut mettre sur une plaquette, et pourtant celui qui décide si un visiteur revient. Décryptage d'une dimension que les élus préfèrent éviter.

Vos clients vivent-ils ce que votre communication leur promet ? Le cadre VPC (Validation Promesse/Vécu) du Strategic Diagnostic note cet écart ligne par ligne, preuves à l'appui. Le cas RVBV à La Réunion : un alignement de 2/5 et un taux d'occupation qui s'effondre.

Type "best family ski resort in France" into ChatGPT or Claude. Chamonix appears in seconds—driven by its 5 million annual visitors, 312 tourist attractions, and a structured digital presence. Now type the name of your region. Or your association, your SME. Chances are you're not there. It's not a problem of visibility. It's a problem of structure. SEO and GEO: two different games Search Engine Optimization (SEO) is about being visible in search engine results. This involves

Chaque territoire, chaque collectivité, chaque acteur économique connaît ce scénario. On réalise un diagnostic territorial, on collecte des données, on analyse, on rédige un rapport détaillé. Puis, ce rapport finit souvent oublié dans un tiroir, ou pire, dans un dossier numérique jamais rouvert. Pourquoi ? Parce qu’un diagnostic sans suivi ni actions concrètes reste une belle intention, mais ne produit aucun changement réel.

When we talk about tourism, we often think of places, landscapes, and monuments. Yet, what your visitors are really looking for isn't just a destination. They want to accomplish something. They want to have an experience that meets their deepest needs, whether functional, emotional, or social. This is where Alexander Osterwalder's Value Proposition Canvas, adapted to the local area, reveals valuable insights that traditional marketing never captures. In this article, I invite

L'économie de l'expérience transforme la manière dont les territoires se présentent et attirent les visiteurs. Pourtant, beaucoup de régions n'ont pas encore pleinement compris ou exploité ce levier puissant. En appliquant ce concept au marketing territorial, on obtient un cadre d'analyse simple, clair et surtout très opérationnel. Prenons l'exemple de Chamonix, un territoire qui illustre parfaitement cette approche.

A territory is not simply a postcard image or a place for visitors to pass through. It is a living, complex ecosystem where the expectations of tourists and the needs of residents intersect. Understanding this dual dynamic is essential for building an effective and sustainable territorial policy. To illustrate this idea, let's take the example of Chamonix, an iconic destination in the French Alps. Its territorial analysis reveals impressive strengths, but also major challenge

Territorial marketing is much more than just a concept. It's a powerful tool for revitalizing your region, attracting businesses and tourists, and above all, creating a thriving economic ecosystem. Wondering how? How can you make your region a must-see destination, a place where it's great to live, work, and invest? That's what we'll explore together, delving into the secrets of effective and impactful regional marketing. Why focus on regional marketing promotion? Imagine yo

The attractiveness of a region isn't something you guess. It's something you measure. And not just through impressions or feelings. It's a precise, rigorous process, built on a solid data infrastructure. At Agence ALPS, we've developed the Attractiveness Model Canvas , a tool that connects a regional analysis to a series of open APIs across France and Europe. This isn't a consultant's stance trying to impress. It's a concrete approach, based on reliable and up-to-date data. I

Territorial marketing is a bit like a big stage where each territory puts on its own show. But how can you make your region the undisputed star? How can we attract businesses, tourists and investors in the same breath? I invite you to dive together into the most effective territorial marketing strategies, those that make territories vibrate and propel them to the forefront of the economic and tourist scene.

Looking to boost your company's online visibility? You've come to the right place. Finding a business SEO agency isn't easy. It's a bit like searching for a guide in a dense and ever-changing digital jungle. But don't worry, I'm here to guide you every step of the way. Together, we'll explore how to find the perfect agency that will propel your business to the top of search results.

Launching an omnichannel campaign is a bit like orchestrating a symphony where each instrument must play its part perfectly. But how much does it really cost? What factors drive up the bill? And above all, how can you optimize your budget without sacrificing quality? Today, I'm taking you behind the scenes of omnichannel CRM campaign pricing. Get ready to discover the closely guarded secrets of these costs, with concrete examples and practical advice. Omnichannel CRM Campaign

In a world of fierce competition, how can a company stand out? How can it capture the attention of a potential client? The answer is simple: by partnering with a specialized marketing agency. But not just any agency. An agency that understands the local market, its specificities, and above all, the needs of businesses in the tourism sector and other economic sectors. Today, I'll take you on a journey to discover the services offered by a marketing agency. You'll see, it's a v

There are worlds that theorized and practiced, long before the civilian world, what business leaders and regional managers are now urgently rediscovering: the distinction between strategy and tactics. The art of war, as codified by Sun Tzu twenty-five centuries ago. Modern military command, as embodied and formalized by General Pierre de Villiers in his writings. And top-level rugby, as practiced by the All Blacks with an admirable consistency. Three worlds, three experiences

There was a time when a travel agency's success was measured by the number of tickets sold, trips booked, and brochures distributed. The transaction was king. Today, this model is no longer sufficient—and to claim otherwise is to slowly condemn oneself to becoming a mere middleman in a chain controlled from beginning to end by the major aggregators. The real battle is no longer fought on price. It's fought on knowledge. The Single-Booking Trap Booking, Expedia, Google Travel:

Discover the LEGO® Serious Play method: a structured workshop to align stakeholders, clarify the vision and prioritize a territorial action plan. In a context where regions must contend with multiple expectations (residents, visitors, economic stakeholders, institutions), the challenge is no longer simply to "communicate better," but to clarify a vision, align stakeholders, and transform ideas into actionable decisions. However, traditional workshops quickly reach their limit

International marketing has become essential for businesses looking to expand beyond their national borders. In an increasingly connected world, it is crucial to understand how to adapt your strategies to reach diverse markets. This article explores effective international marketing strategies that can take your business to new heights. A bustling market with a variety of local products. Understand your target market Before diving into the strategies, it is essential to under

Project management is a constantly evolving field, where innovation plays a key role in the success of initiatives. In a world where customer expectations and market demands are changing rapidly, adopting innovative solutions is essential to ensure project success. This article explores different approaches and tools that can transform project management and improve results. A modern workspace with project management tools. The importance of innovation in project management I