Our publications

A territory brand speaks to seven audiences: four per Kotler (1993), three relays. Definitions, a table and a method to balance emotion, proof and credibility.

A 2 million euro property portfolio, healthy cash reserves, four sites. Run through VRIO, only one of these resources creates a real, durable competitive advantage. The case of a social tourism association we worked with shows why the Organization box is the one everyone forgets to check.

There is no AI strategy. There is a strategy, and AI is one means among others of serving it. Four questions, two non-negotiable obligations and three phases over six months. Last in a series of five.

The electronic health record put a screen between doctor and patient. Ambient clinical documentation takes it away, and the gains are starting to be measured seriously. What healthcare teaches every front desk. Fourth in a series of five.

Five frontier launches in ten days, real-time voice now below the threshold of conversation, and a regulatory deadline that is already behind you. The honest picture, separating what is documented from what is merely announced. Third in a series of five.

Binary, assembler, C, Python, frameworks, no-code: computing has never done anything but move up one level. Language models are simply the next floor, the one where the machine learned our language instead of the other way round. Second in a series of five.

Le mot « computer » désignait un métier, pas une machine. Licklider et Engelbart avaient décrit une conversation dès les années 1960, l'industrie a livré une interface de saisie. Et votre clavier vient d'un brevet de 1868 conçu pour empêcher des marteaux de se coincer. Premier volet d'une série de cinq.

L'été a servi à finir deux outils qu'on utilisait jusqu'ici à la main. L'Attractiveness Model Canvas pour les territoires, le Strategic Diagnostic 360 pour les organisations. Même principe dans les deux cas : croiser ce que les gens disent avec ce que les données montrent.

Chamonix obtient 82/100 d'attractivité globale, mais seulement 50/100 sur le logement. En cause : 76 % de résidences secondaires et un prix médian de 8 420 €/m². Quand un territoire réussit si bien qu'il expulse ceux qui le font fonctionner, les tableaux de bord touristiques classiques ne voient rien venir.

La plupart des diagnostics d'entreprise coûtent cher, prennent des semaines et finissent illisibles. Le Strategic Diagnostic part d'un nom d'entreprise, exécute 18 cadres et rend une recommandation actionnable. Voici comment.

Chamonix affiche 82/100 d'attractivité globale, mais sa Valeur Monétaire plafonne à 38/100. C'est le chiffre que personne ne veut mettre sur une plaquette, et pourtant celui qui décide si un visiteur revient. Décryptage d'une dimension que les élus préfèrent éviter.

Vos clients vivent-ils ce que votre communication leur promet ? Le cadre VPC (Validation Promesse/Vécu) du Strategic Diagnostic note cet écart ligne par ligne, preuves à l'appui. Le cas RVBV à La Réunion : un alignement de 2/5 et un taux d'occupation qui s'effondre.

Type "best family ski resort in France" into ChatGPT or Claude. Chamonix appears in seconds—driven by its 5 million annual visitors, 312 tourist attractions, and a structured digital presence. Now type the name of your region. Or your association, your SME. Chances are you're not there. It's not a problem of visibility. It's a problem of structure. SEO and GEO: two different games Search Engine Optimization (SEO) is about being visible in search engine results. This involves

Chaque territoire, chaque collectivité, chaque acteur économique connaît ce scénario. On réalise un diagnostic territorial, on collecte des données, on analyse, on rédige un rapport détaillé. Puis, ce rapport finit souvent oublié dans un tiroir, ou pire, dans un dossier numérique jamais rouvert. Pourquoi ? Parce qu’un diagnostic sans suivi ni actions concrètes reste une belle intention, mais ne produit aucun changement réel.

When we talk about tourism, we often think of places, landscapes, and monuments. Yet, what your visitors are really looking for isn't just a destination. They want to accomplish something. They want to have an experience that meets their deepest needs, whether functional, emotional, or social. This is where Alexander Osterwalder's Value Proposition Canvas, adapted to the local area, reveals valuable insights that traditional marketing never captures. In this article, I invite

L'économie de l'expérience transforme la manière dont les territoires se présentent et attirent les visiteurs. Pourtant, beaucoup de régions n'ont pas encore pleinement compris ou exploité ce levier puissant. En appliquant ce concept au marketing territorial, on obtient un cadre d'analyse simple, clair et surtout très opérationnel. Prenons l'exemple de Chamonix, un territoire qui illustre parfaitement cette approche.

A territory is not simply a postcard image or a place for visitors to pass through. It is a living, complex ecosystem where the expectations of tourists and the needs of residents intersect. Understanding this dual dynamic is essential for building an effective and sustainable territorial policy. To illustrate this idea, let's take the example of Chamonix, an iconic destination in the French Alps. Its territorial analysis reveals impressive strengths, but also major challenge

Territorial marketing is much more than just a concept. It's a powerful tool for revitalizing your region, attracting businesses and tourists, and above all, creating a thriving economic ecosystem. Wondering how? How can you make your region a must-see destination, a place where it's great to live, work, and invest? That's what we'll explore together, delving into the secrets of effective and impactful regional marketing. Why focus on regional marketing promotion? Imagine yo

The attractiveness of a region isn't something you guess. It's something you measure. And not just through impressions or feelings. It's a precise, rigorous process, built on a solid data infrastructure. At Agence ALPS, we've developed the Attractiveness Model Canvas , a tool that connects a regional analysis to a series of open APIs across France and Europe. This isn't a consultant's stance trying to impress. It's a concrete approach, based on reliable and up-to-date data. I

Territorial marketing is a bit like a big stage where each territory puts on its own show. But how can you make your region the undisputed star? How can we attract businesses, tourists and investors in the same breath? I invite you to dive together into the most effective territorial marketing strategies, those that make territories vibrate and propel them to the forefront of the economic and tourist scene.