The consulting firm
We don't do consulting like everyone else. We've reinvented it.
Agence Alps is a French consulting firm specializing in territorial development and attractiveness, founded in 2018 by François Veauleger. The firm operates across four areas of expertise: Intelligence & Studies , Strategy & Consulting , Marketing & Performance , and Capacity Building . It works with private companies, local authorities, public institutions, training organizations, and international institutions. It is accredited by the United Nations (no. 695474), the European Commission (no. EX2020D393727), and the Asian Development Bank (no. 183927). Its proprietary methodologies, the Attractiveness Model Canvas and Strategic Diagnostic, have been implemented in dozens of territories since 2018.
What twenty-two years of fieldwork have taught us
Before founding Agence Alps, François Veauleger managed tourist offices and digital companies. He observed, project after project, that organizations that fail to develop their appeal don't lack ideas, they lack methodology. They lack a tool to see what they can't see. They lack a common language to make decisions together.
It was from this observation that the Attractiveness Model Canvas was born in 2018: an eight-dimensional diagnostic tool that transforms territorial complexity into actionable decisions. Since then, the firm has expanded its scope according to the same principle, bringing rigorous methods to situations where the complexity of organizations demands something more than generic solutions.
Our tools of the trade cannot be bought. They must be built.
Attractiveness Model Canvas
LEGO® Serious Play
Strategic Diagnostic
Private companies do not need another brand book; they need to understand what is holding their performance back and what can speed it up. Agence Alps' Strategic Diagnostic is designed for private players: 360° strategic audit, identification of growth levers, competitive analysis and a prioritised roadmap. In 30 days, a clear view of where you stand and how to go further.
Business Model Canvas & Value Proposition Canvas
For organizations that no longer know exactly how they create value — or that want to create it differently. Used in strategy and transformation missions, particularly for social economy organizations in development, tourism offices undergoing model changes, and training organizations developing their offerings.
Three accreditations that few French firms can boast.
Being accredited by the United Nations (UN), the European Commission (EC), and the Asian Development Bank (ADB) is not something that can be bought. It is earned over time, through the quality of the missions carried out and compliance with the requirements of each organization.
These accreditations allow Agence Alps to respond directly to calls for tenders for international cooperation, without intermediaries.
United Nations · No. 695474
Capacity building, territorial development, training of trainers.
European Commission · No. EX2020D393727
European cooperation, territorial development, capacity building.
Asian Bank Development · n°183927
Attractiveness, regional economic development, institutional capacity building.
A senior team, not a junior squad.
President & Founder
François Veauleger
Former director of Tourist Offices and digital companies. Creator of the Attractiveness Model Canvas and the Strategic Diagnostic.
MBA in Tourism Innovation and MBA in International Marketing.
Author of the book " Towards a new approach to territorial marketing".
Certified LEGO® Serious Play facilitator. UN, CE and ADB accredited.
Twenty-two years of missions in France, the Indian Ocean, southern Africa and internationally.
Head of the Capacity Building unit
Juliette Veauleger
The firm also relies on a network of senior consultants mobilized as needed: data experts, business consultants, market specialists and engineers.
Frequently asked questions
