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Understanding the customer is a key element of a brand’s marketing strategy. Before implementing a strategy, it is important to collect their requests and expectations to better target your actions. The analysis of consumer behavior (moving from customer to consumer without explanation) is done in a multidisciplinary manner to allow the company to adapt to this behavior, or even anticipate it. Economics, psychology, sociology and anthropology are the main approaches used. Its

Finding a real definition of the destination brand is not easy. According to the Ministry of Foreign Affairs in charge of tourism, the notion of a national tourism brand can be summed up as “Quality Tourism”, “Destination for all” or “Tourism and disability”. Which, despite the interest that sovereign structures may have in these “labels”, do not have any specific interests in the marketing sense of the term in the eyes of consumers. Another notion is cited, that of destinati

In philosophy, the word culture denotes that which is different from nature. Culture has long been considered a characteristic feature of humanity, which distinguished it from animals.for an international institution like UNESCO: “In its broadest sense, culture can today be considered as the set of distinctive, spiritual, material, intellectual and emotional traits that characterize a society or a social group. It encompasses, in addition to the arts, letters and sciences, wa

Credit Photo Thibaud Durand pour l'Office de Tourisme de Montgenèvre Today I decided to be crazy, crazy, a real swinging machine. We could have talked about the phenomenon of transhumance that the A7 motorway will experience in a few days but I don't feel like a journalist for 90 minutes of investigations or Emergency Calls...and in any case I don't have a press card. So today's subject is perhaps the most controversial within the network of Tourist Offices... The N.o.t.r.e l

Many tourist sites, during the tourist season, multiply events to get people talking about them. But what is the real impact of the events on the tourism economy? What do we mean by event? In France, we find the first tourist events from the 19th century with the creation of the concept of universal exhibition including that of Paris in 1855 and its 5 million visitors. But as usual in Tourism, Great Britain, a pioneer in the field, was once again one step ahead in 1851 and it

After spending a few weeks on vacation in the south of France and Italy, I had the opportunity to visit several tourist offices to see how other destinations were organized in terms of tourist reception. But one thing began to strongly concern me. The place that boutiques were beginning to take within reception centers. We could say, Yes, but in Italy it's not the same... The problem is that I didn't discover this phenomenon in Italy but in France, in Offices of the same cate