#14 Territorial Attractiveness: Cold, beyond comfort, the fight for the resilience of the Building
- Francois Veauleger

- Jan 27
- 1 min read

In territorial attractiveness, Cold, or more precisely regulated freshness, is becoming the most eloquent indicator of territorial strategy.
In the Attractiveness Canvas, Security encompasses protection against climate risks. However, warming does not only threaten our health; it threatens the very infrastructure that protects us.
The main oversight in our strategies for dealing with heat is the dryness of the buildings. Excessive heat subjects materials to unprecedented stress, increasing the vulnerability of our heritage and the seismicity of buildings. An attractive territory is one that ensures the longevity and integrity of its living environment.
Cold (Temperance) is the embodiment of energetic sobriety and resilience which keeps us in the safe space of attractiveness.
This is where Kate Raworth’s take on the Donut Theory makes sense. The objective is not to make a profit at all costs (to the detriment of ecological limits), but to make populations live in a fair and safe space.
Cold through the Building: Review town planning and architecture to provide areas of coolness without depending on the intensive model of air conditioning.
Cold through Sobriety: Favor renaturation, dewaterproofing and biosourced materials to guarantee environmental safety.
Future attractiveness will be measured by our ability to live comfortably under the ecological ceiling and above the social floor. Cold is no longer a cost; it is a capital of resilience that keeps us within the Donut of Sustainability.
What examples of initiatives (at the level of town planning or architecture) best illustrate this search for Donut balance in our cities?



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