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ALPS agency regularly writes about marketing news. Find all the articles written by the agency here, as well as its latest news.
You can still order online the book written by François Veauleger, founder of the agency, published in 2021 by L'Harmattan: Towards a New Approach to Territorial Marketing

#15 Territorial attractiveness: Silence, From the absence of noise to the strategic necessity of the decision-maker

Grégory Pouy put it forcefully: in a century, a decision-maker must now make 22 times more decisions in a single day. This brutal data exposes the cognitive crisis we are going through: permanent hyper-demand. In this context, Silence is no longer a luxury; it is a critical cognitive resource. The territory that values and protects Silence does not only invest in aesthetics, but directly in the performance of its inhabitants. In the Attractiveness Canvas, Silence is at the

Francois Veauleger

1 day ago1 min read

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#15 Territorial attractiveness: Silence, From the absence of noise to the strategic necessity of the decision-maker

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